The Unofficial Weymouth & Portland 2012 Olympic Blog

At first what I thought was actually a monkey with the words london and 2012 stamped on it has actually been officially unveiled yesterday as the new 2012 Olympic logo. I know these things are almost always rubbish but the previous one although not great certainly got the message across! This is the London Olympics in 2012.

The super new logo is tasked with being  modern, dynamic and flexible,  idenfifying the character and identity that the game symbolises. Wording from the official site states the new logo will use the Olympic spirit to inspire everyone and reach out to young people. It is an invitation to take part and be involved… sorry but I couldn’t help but laugh to myself when I read that, incredible things logos are these days.

Anyway that is that, the perfectly good old logo has been replaced with a picture of a monkey that cost £400k, at least it was delivered in time for the games!